Tuesday, April 20, 2010

Some interesting IDEO work



Ive always loved IDEO and the different ways they work and address problems. Just some fun work they did here for Air New Zealand

Thursday, April 08, 2010

Management Tip from Harvard Business Review

Take an Imagination-Driven Approach to Management
Measurement is critical to understanding current and oast performance, but data can only tell you so much. Measurement can fall short when you need to predict the future. Many companies have been blindsided by unpredicatable changes in the market: see GM and Motorola. To envision the future, use your imagination. Employ qualitative insights, inferences, and logic to help you determine what the future might be like and how your company can adjust, prepare, and be proactive. think beyond what can be proven with data and use hypotheses and deduction to determine likely scenarios.
By Roger Martin

Tuesday, April 06, 2010

A great quote from way back when about urbanisation

I am reading Alain De Botton's Art of Travel which a friend gave me years ago when I went off on my 'walkabout' journey (not the pub a ritual australians go on to become men... that we stole from the aboriginals). Its taken me things long to read it. But throughout I have been jotting down a lot of very interesting quotes including this one...

'The poet accused cities for fostering a family of lifedestroying emotions: anxiety about our position in the social hierarchy, envy at the success of others, pride and a desire to shine in the eyes of strangers. City-dwellers had no perspective, he alleged; they were in thrall to what was spoken of in the street or at the dinner table. However well provided for, they had relentless desire for new things, which they did not genuinely lack and on which happiness did not depend. And in this crowded anxious sphere, it seemed harder than on an isolated homestead to begin sincere relationshipswith others. 'One thought baffled my understanding,' wrote Wordsworth of his residence in London.' How men lived even next-door to neighbours , as we say, yet still strangers, and knowing not each others names.''

It was written about the poet William Wordsworth and his views of the city in comparison to the Lakes District where he spent most of his life. Scary thing is most of his writing is from the1790's

Sunday, April 04, 2010

Polarising view amongst those who over think vs be stupid.. Diesel


I love the current Diesel ads about breaking the idea of over thinking things and just do it... BE STUPID. I think it talks very much to our own industry in the need for us to not over think things and start to put our balls on the line a bit more. . The video is the manifesto

I have been discussing it with a friend who works in finance and doesnt get it. I keep saying its not aimed at you. But I am sure you want to be apart of it.

I really like the way they have used the web to publicise artists from all different fields. It will be interesting to see if they utilise those artists to prove the point 'dont think be stupid' publicising the artists work.

With anomaly just starting out in Europe and taking the Sony account I am sure they are happy to see some great work out there from the agency they said would bring them a new model. The new music offering sounds interesting off the back of the campaign as well.

Be interesting to see something new in the industry... they definitely changed things in the US