A brand using digital well

I have often thought about how brands and agencies can start making quite simple cheap video production of stories and put them online. Why cant we just walk out now and create a little narrative that is entertaining for the audience and can include the brand or what the brand is about. Well Lynx have done it, in the new Monkey Magazine. Its a weekly story that depicts the life of a guy in a relationship

http://dennis.cerosmedia.com/e7872560c857276a4bceaafe4f999f73656.cde

Its not perfect but its good to see someone having a go and it is quite amusing..... I think I want to find that place he went to though