Not that I believe Innocent have ever lived in an 'Ivory Tower' like most other brands. But I am kind of obsessed with how the digital world is opening up the doors of most operations as consumer have more information and in turn more power to change what they want from companies and brands. Innocent's recent open AGM is a brillant example of how they are truely opening the door and getting their 'drinkers' involved in their busines. Check it out over here
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