Co-creation is in fashion

scarfe, originally uploaded by mickstravellin.

I have always been a huge fan of co-creation and I have just been checking out on of future laboratory's THE magazine and found another cool business model around co-creation called WEARE.... pronounced 'wear' . Which is a crocreated fashion label. Supposedly they are talking with Savile Row to integrate co-creation into the traditional tailoring sector. Interesting