Read this document on Scribd: Strategic Communications Planning
I guess in the world of communications strategy it is still somewhat of a black box to some people. A lot of clients sometimes don't get what all this work can lead to. But a Canadian guy called David Fleet has a fantastic overview that you could take clients or juniors through. I have to thanks servantofchaos for putting me onto it as its a great resource for all.
I often do things by second nature due to some great mentors in my past pushing me that way. I learn from people not books or texts. Although I can get a lot from reading and have changed my ways somewhat. My current position is still due to some great bosses I have work with. But I often find it hard to teach people who are different to me who arent inquesitive and like formal learning from text books or the like. So this is going to be hugely useful and I am definately going to get them to read this. Thanks David (scribd is a cool program too)