Can the spirit of the Olympics help fight obesity
I have been thinking a lot lately about how different brands can utilise their marketing money to help fix social problems in conjunction with growing their own businesses. I think that RED is an awesome idea and it doesnt matter how much money they made vs spent because those marketers wouldve spent that money anyway. So I was asked at UM to write a piece on something relevant locally, that might be of interest globally. So here is a piece I wrote around the hype of the Olympics and how brands have a great opportunity to address the growing social problem of obesity.