Five key secrets to innovation... its an obsession not a job description

This article from cnn has been doing the rounds on how to innovate. They seem so simple yet not diluted in anyway. Sometimes I feel that simple is now turning into easy to understand. Which is not always the case. I do truly think that innovation is simple...in theory but relentless in action. Innovators never stop doing any of the below. Whether on the toilet, in the pub with friends or away on holiday. Its an obsession not a job descritpion

FIVE KEYS TO INNOVATION

Researchers say they have identified five skills that drive innovation:

Associating: The ability to connect seemingly unrelated questions, problems or ideas from different fields.

Questioning: Innovators constantly ask questions that challenge the common wisdom. They ask "why?", "why not?" and "what if?"

Observing: Discovery-driven executives scrutinize common phenomena, particularly the behavior of potential customers.

Experimenting: Innovative entrepreneurs actively try out new ideas by creating prototypes and launching pilots.

Networking: innovators go out of their way to meet people with different ideas and perspectives.