I have often believed in advertising that we have lost our love and insights for what the people we are targeting are really into. We more focus on what the audience we are pitching to want... be is marketing people or otherwise. I also find it interesting the way that some of the production companies in this video discuss how they work with a commissioner to come up with something, which I have found whilst working in the UK. As opposed to the American way of .. have I go an idea for you. All singing or dancing.
Check the video out below
Televisual TV & CHANNEL