So everyone has been asking for what is the next nikeplus... what is the next cool piece of technology that will connect your brand with their audience leading to a long term relationship. I think this is a pretty awesome one.
What I love about the original Nokia application for the skate board is that it can connect with the virtual world of gaming.
Think about this for all sports and activities. You can get all the data punch it into your computer analyse your technique. This would be great for my golf swing.
Nice work nokia... hopefully if you tap this into a better OS on your smartphones you can start to get a more mental edge on the competition.(supposedly nokia smartphones still outsell other suppliers.. they just are at the bottom end)