Here’s another example of how bringing two seemingly unrelated thoughts together. One morning, a designer sprang into the frog studio. “I know why everyone says the iPod looks clean!” he exclaimed. Ask anyone what’s so appealing about the design of the iPod, and, almost without exception, they answer, “I like it because it looks clean.”.................
“So,” the visiting designer said, “as I was sitting on the toilet this morning, I noticed the shiny white porcelain of the bathtub and the reflective chrome of the faucet on the wash basin, and then it hit me! The iPod is ‘clean’ because it references bathroom materials.”
There were a few seconds of silence, followed quickly by laughter. We were laughing because we knew that Jonathan Ive, who designed the iPod, came to Apple from a London- based design consultancy where he worked on a lot of lavatory basins.
Coincidence? Perhaps. But, at the very least, it’s an example of how anything, no matter how unconnected, can spark new perceptions. Often, the more incompatible the connection, the more useful it may be.
Hahaha ... brilliant. Check out the rest of a great article on what hinders innovation here.