Tuesday, February 11, 2014

Why its all about Bill Buxton

Check out this great MSN video - Bill Buxton: advertising’s future technology

In 2009 I was working with Microsoft advertising division as a consultant helping them create and sell products to media agencies. I was lucky to get the winning seat at lunch at their imagine conference. Typical advertising people chatting about advertising stuff, I was one of them so I fit right on. Until Bill Buxton comes along and says something that stuck with me ever since.

'If you want to know what is going to be big in 10 years time then look back to what was created 10 years ago.'

He said eBay was the best place to find what will be big. He should know as he has one of the biggest collections of technology objects known to man. On the day he pulled out a bunch of touchscreen technology created in the mid 80s.

5 years later Im half way through a masters in innovation and one comment I saw in the video above from him is the basis of my view of innovation.

' ….anything that is going to impact your life in 10 years is already 10 years old now that changes the nature of innovation from one of alchemy, starting some great idea out of scratch to one of prospecting and discovery, insights and relationships'

thanks Bill

1 comment:

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