WiiSpray Teaser from Martin Lihs on Vimeo.
This is a pretty cool. If you ever wanted to be a graffiti artist but were too afraid you'd get caught. This is the answer.
WiiSpray Teaser from Martin Lihs on Vimeo.
I have always love how people living in their current time think they came up with everything and often miss the brillance of their ancesters. Especially when it comes to technology. I have always loved technology. My understanding is not in how to make it. But in how to address people's needs through services that simplify and breakdown barriers. Someone who was awesome at this HG Wells. Here is a great quote from him I found on an article in WARC
In 1938, aged 72, English writer H.G. Wells published a short book of essays and speeches entitled The Brain Organization of the Modern World; it lays out Wells' vision for 'A sort of mental clearing house for the mind, a depot where knowledge and ideas are received, sorted, summarised, digested, clarified and compared.' Wells felt that technological advances such as microfilm could be utilised towards this end so that, 'Any student, in any part of the world, will be able to sit with his projector in his own study at his or her convenience to examine any book, any document, in an exact replica.'
That is scary. Social networks way before we even began to understand any sort of connection. But the great thing is that he was not worried about the technology but the need from people. Thats how I believe we will continue to advance technology. Scary thing is.... we might have a time machine soon... if all goes to his plan.
Microsoft have an even better one that the screen I posted about months ago. Linking to your phone, camera and anything else will be awesome.
They talked about the different developments in the market and how different companies were using them. It really comes down to amalgamation and customisation of content within a framework that a consumer wants. Like my igoogle page. Which includes my google reader, websites RSS feeds and I am sure I will continue to use more. On my blog I have a widget to the planners ning, one for my reeder etc. These will continue to expand messages content and brands. Some examples of what widgets are:
a tear of the internet the way you want it
Bumper stickers from the internet
Chunkification and verification of information, where you want it and when you want it, how you want it
One that I had seen recently which was brought up by Fergus from Nooked who actually created a desktop widget for ryanair. Stating that the widget has increased online purchases considerably. As the information is customised to what the person wants or has previously bought. (like amazon). But it sits on their desktop having a consistent presence but is the consumer pulling the information... not brands pushing. One person said its 'like technologically advanced DM that is more about what the customer wants... not what we want them to want'
There was someone in the audience from Vodafone and from Nokia. It was interesting hear them question Kaj from Widsets about the creation of widgets on the mobile platforms and how they continue to struggle to get them freely uploaded through the networks. Nokia want them.... Vodafone want to make money from them.... there is a problem here. There are supposedly 1million members of widsets and 90% (thnx HeGe) of their widgets have been made by their members. this has grown in 6 months. This is a huge growth area... once each party figure out what they want from its development.
The expansion of widgets into the mass was also brought up. Apple have had free downloadable widgets for years. Yahoo has a large collection. Vista now has 'gadets' element that allows for widgets. This highlighted the problem that if a client was to create a widget that would need to create a huge amount of different platforms.
Also discussed all the different software programs that are out or coming out. Silverlight from Microsoft that allows you to create widgets. Adobe Apollo which is more advanced. Universal Widget from Netvibes.
There was a couple of really interesting examples of widgets and widget banks including:
When I asked a question towards the end ... which I didnt think they quite understood around the idea of win-win marketing using widgets as a service for the customer to build a more positive perception of your brand. They came down to quite a sly remark. 'Its like ten years ago asking, should we have a website'. Although it was a little arrogant. It was an interesting comment to speak to clients about
I also spoke to an interesting guy who works for a venture capitalist. They are really struggling to get the information from companies out there on how to develop this sought of technology for investment and return. Should be interesting to see its future.