Everyday products whinge that they cant be nike because they are a toothpaste. But here is a simple objective that Graham Brown from mobileyouth hightlights as...
'this isnt about products, its about the challenges your customer faces on a daily basis and how you use your product and community to solve those problems'
We have all skirted around it a bit. But it is a nice simple objective to hit as opposed to selling benefits or trying to badge youth culture.
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