'Youtube killed the Video Star'

Noah has started a great post about how MTV is currently placed and compared it to when he was a kid . He was really asking the question 'what happened'. I think its quite easy... youtube is killing the video star.
MTV grew up in an age of cultural change. I time when TV content was building expecially in the US. Creativity was building outside the usual sitcom format. But now we have another change to the culture of the key audience for MTV. There is a latent good will that we who work in the industry now... have with MTV but it really isnt delivering for their audience.
There is also a break up in smaller groups or youth tribes as channel 4 in the UK has done some great research on. It talks about the broader tribes but also the smaller breakouts as they are driven by likeminded people. Likeminded around areas such as music. But music is getting a case of the long tail as well. Smaller songs more often... just like the problem that all music companies are having. Be interesting how they take their brand into the future.

If anyone wants to mash up this song with the new words of ' youtube killed the videostar' go right ahead

Lonelygirl15 - Future of TV

A lonelygirl15 video was sent to me quite a few months ago by some friends who questioned the quality of the video, how it was cut etc. But since I have been in the market for a Macbook Pro I have started to believe with enough money it can be done. So seeing a couple I believed it was somewhat real and got a bit lost in it

Finding out it was a scam. i think I saw a lot of videos on youtube and finally read a good article on Wired. A lot of people seemed angry. But I kind of like how real it was. How you felt sorry for her and wanted to come back to see how she was. Gee this sounds like a TV show or a soap opera. But it all seemed more real. When reality TV hit people went funny about looking into peoples lives. But they love it now. Maybe thats the next step in TV programs. Not knowing if its real or made up. This is the next step in controllable TV. Not just the time, place and program, but you could change the story line. Have decisions each week and vote for them. That would bring more people in, just like voting for your favourite idol. Its like extending peoples love of the Subservient Chicken. But now its with a story of someones life.

So what if its a scam. I think, if they can get it by what is a quite and on the ball online society then they deserve praise. Not anger and ridicule. So bring more on I say.... It will be good to see what the guys who developed this, develop next.

I hope they keep up their casting quality as well