Its funny how you just get used to a certain type of advertising for things. Coming from Australia the big beer commercials used to come out every October in time for summer. It was a regular occurance and just the way it was and something you got ready to talk about. I worked on Heineken for a while and they always found it to explain to the global client about the season for the 'big beer ads' and how international ads just wont work.
Coming to the UK I really miss a good beer ad. I saw alot of the old Guiness stuff from creative director's favourites, but I havent seen any great ones. if you know of any let me know. Heres some aussie ones, some good some bad.
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