Tuesday, October 23, 2007

Digital World driving the Real World

I have been doing quite a bit of work around youth and digital for a pitch recently and we have found that the more digital we get with our Facebooks and Second Life's, the more we seek the real world. Simple things like events, time spent together with friends. The digital world is helping to drive them. You can see this in more extreme cases like flashmobbing..... or Londons biggest water fight. All real world events driven by digital uptake. I think this video from Nokia is quite inspirational and shows the next step for this dual usage of digital / real world. I found this over at mediasnackers. Enjoy

1 comment:

DK said...

Thanks for the reference and good luck with the pitch...

MediaSnackers Founder