Wednesday, June 25, 2008

The role of empathy is changing the industry

I have written on how empathy is changing the way we use research to develop products. This has been driven by technology products mainly. But here is an interesting video about how this design and I see the use of empathy in design is changing the retail sector in developing products people want... not what the company can produce. Talks about some other great interesting things going on in design at the moment

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