Wednesday, October 22, 2008
I hate brainstorms....
I have always had a huge problem with brainstorms. I think its almost a socialist way to make people feel good about themselves and be apart of the process. But the truth is it can limit true creativity. I believe the smart and truly inspiring people get pulled down by the broader group, who arent as open minded.
The realisation is you only have a small amount of time in a brainstorm and often its a one off thought you dont have time to think through and fully form. Then it takes too long to explain it to everyone. So it gets lost in the 'I dont get it' pile. Couple that with the difference in egos vs non egos... and you start to see the barriers to creativity. I can't say much as I am often the loudest (trying to hold back more) in a lot of these sessions. But I will put my hand up and say that I think I restrict, often quieter but hell more brilliant people than me.
I also hate that people dont understand the information that is really important to address an issue. We do strategy and research to fully form our thinking to sell to clients. One off ideas from people who dont know all the other parts usually wont address that (sometimes they can). I love the idea of the book Blink, that our brain is so fast it can come up with these ideas and we often post rationalise. But my viewpoint is we have to feed our brains with all the right information to get there in the first place.
My thinking and hatred was then finally saved.. I found this great article in Contagious Magazine.
I love how it addresses a number of the things I hate. But also gives some really useful ways to breakdown those issues. Slackers is a great one detailing the people who often are not that interested and pull the group down. I love the idea of flying solo and then what they call 'shifting' or bringing your thinking into the group for greater builds and sense checking. Sorry about the bad copy but have a read if you can.