Great Campaign from Microsoft and Lastfm

Im not usually a huge fan of talking about my work and stuff here. But this is an awesome stuff we did for Microsoft and lastfm called 'Hackday'. It really plays into what I call the 'self-fulfilling' community that developers often play within. Or what forrester calls 'creators'. You may think that they spend all their lives online. But some recent work we have done has highlighted that they love getting together in real life with likeminded friends. So this plays to that perfectly.