Hello.. been on holidays in Malaysia / Singapore with some australian friends who put me onto a cool new program that is on the ABC (like the english BBC but about 1/100 the size) which has taken off called the Gruen Transfer. Its all about advertising.
Great thing about the name is that the meaning of the gruen transfer is utilised in shopping centre design for 'scripted disorientation' to push people into more stores to buy things. I found this in a store in Singapore. I couldnt find the way out.
The show format is a panel of big players from across the Australian ad industry who rip apart ads in a fun and entertaining way. Will Anderson is a great comedian from aus who chairs the show. It is a strong format, as for some reason Australians like panels of people who are quite opininated... who wouldve thought.
They also get viewers and agencies to come into the studio and create ads for different brands or situations in what is quite an entertaining format. Check out the problem they have had with one of the ads they made already
The site also has some great applications to mix up and have a little fun with different ads. Check it out here
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