I try not to write too much about my agency and things I do there. But my friends in the EMEA research department have done a great piece of international research on the social media landscape including 17,000 people in 29 countries. So its quite a robust piece of work, which I had to share around. I have uploaded it on slideshare
My local team has also cut the UK data out and we have seen a couple of simple points:
- Facebook's dominance in the UK
- Growth of content consumption of podcasts, videos etc
- Guys use social networks to meet new people more (trying to find some lady friends no doubt)
- 45-54's have a highest percentage of audience that SN for dating (there is huge opp for growth in this dept)
- 73% of users read blogs and 40% leave comments (I think that is quite high)
- Older people use blogs for useful information while youth focuses on entertainment
- 14% of the audience post comments on products / brands
- 25% think positively about companies with blogs
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