Nice bit of crowdsourcing in Aus

When I worked in Australia we used to try and sell to our international clients that Australia was a great place for a test bed on ideas. Its cheap, regulation is a lot lighter than other markets and we are a bit more random. I know I pulled off a few ideas that wouldnt have happened in other markets which then went on to be launched by the brands elsewhere. I think its an interesting thing to look at especially now as I have started working with markets that are cheaper and arent as heavily regulated. But its great to see even the local brands still being quite experimental. Here is a cool crowdsourcing idea for a local beer brand using some well known talent.

6 Beers of Separation

Tooheys Extra Dry - 6 Beers
Only an Australian beer company would come up with something like this. But all laughs aside. They take what is quite a funny brand and have made something a little bit serious and also somewhat gripping. You want to follow them. You want them to get to what they have dreamed of. I might have to keep up with it now. Check it out.