Monday, November 09, 2009

Nice bit of crowdsourcing in Aus

When I worked in Australia we used to try and sell to our international clients that Australia was a great place for a test bed on ideas. Its cheap, regulation is a lot lighter than other markets and we are a bit more random. I know I pulled off a few ideas that wouldnt have happened in other markets which then went on to be launched by the brands elsewhere. I think its an interesting thing to look at especially now as I have started working with markets that are cheaper and arent as heavily regulated. But its great to see even the local brands still being quite experimental. Here is a cool crowdsourcing idea for a local beer brand using some well known talent.

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