Nice bit of crowdsourcing in Aus

When I worked in Australia we used to try and sell to our international clients that Australia was a great place for a test bed on ideas. Its cheap, regulation is a lot lighter than other markets and we are a bit more random. I know I pulled off a few ideas that wouldnt have happened in other markets which then went on to be launched by the brands elsewhere. I think its an interesting thing to look at especially now as I have started working with markets that are cheaper and arent as heavily regulated. But its great to see even the local brands still being quite experimental. Here is a cool crowdsourcing idea for a local beer brand using some well known talent.

I love Rory Sutherland... tinkering with perception

I have been waiting for this video to be uploaded as I knew it would be great. He is hugely entertaining but has an ever adapting mind which continues to have a very central core, but can adapt to whats going on around him at the lightening speed in which we now live. He doesnt talk about social media, he gets involved.

In this video he demonstrates some fantastic ways of reframing things around people's perception. Which I dont think we often do enough of in terms of what we do with clients and their brands. I love his quote ' persuasion is often better than compulsion'... briliant

He also comments that 'changing the interface by which people make decisions and the vary nature of their decisions changes'.

I think people always think of the word interface as being for technology or the internet. But his comments see it in a much simplier human behavioural way, that could then be turned into a technology advantage for someone. As an interface is actually a boundary between two things. So how can we start to cut down that boundary

But lastly his use of the meaning of poetry... almost as an objective for the industry

'Poetry is when you make new things familiar, and familiar things new'

watch the video... his delivery is great. Also as the President of the IPA acts as a great advocate to people outside the industry.

My love for Collective Intelligence

This is a great video from TED on the opensource economy and utilising collective intelligence.