Its the last memory that counts

I have written before about Noble Prize winning Daniel Kahneman's view on the Peak End Rule and the value that it can play in creating brand experiences. Its obviously important to continue to build great experiences all round for consumers that really stand out, connect with the essence of the brand a tap into insights about the audience. But for these experiences to start to build a better perception of your brand in the long run. Maybe its that final hooray that will make all the difference.

Have a think about all the money and great ideas that go into the lead up to and during a music festival. Clutter everywhere but there have been some truly standout ideas within this space including some stuff from orange uk at Glastonbury like spot the bull and the recharge Pod which uses solar power to charge your phone. But what about cleaning up and leaving at the end of a festival, which after all the fun can leave a nasty taste in your mouth. What if you just gave some tips and tricks on how to make that whole experience easier and faster. A quick way to get to the train station Or as you left gave you a USB with recordings of your favourite acts. Leaving that one last memory.

What about a simple phone call to a bank that never seems to end up being simple. What if the customer service rep sent you an email afterwards reminding you of their name and what youve discussed.

So we should continue to tap into insights about our audience come up with ideas that amplify the essence of the brand... but remember it could be the last thing that matters most of all.

The average of all experiences isnt that important

Peak End Rule

View SlideShare presentation (tags: experiences brands web2.0)

This is a great rule that I found in the book Subject to Change written by the guys from Adaptive Path. I think its a fantastic way to look at continual development of experiences... as you always want to be the top and the last. The Adaptive guys call the top one the WOW factor.. which I think is something everyone needs to look for as we start to build more and more of them.

Some presentations on slideshare

After 18months I finally bought I nice macbook pro and felt the need to play around with the presentation software. So I brought out an old preso from a while back where I looked at how media agencies could utilise the 'Art of War' philosphy to build their own cultures to drive business in the new age . Then I also summarised in a pretty way the experience realms from the book 'The experience economy' which I am currently reading. After getting so much from slideshare in the past 18 months I thought it was time I gave something back. Its not half as good as some of the stuff I have found on there, but you have to start somewhere. Check it out and tell me what you think.

The Art of War for agencies

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The Experience Economy

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